Strive — Caffeine & Focus Pouches

Caffeine100 mg
L-Theanine50 mg
Cognizin® Citicoline50 mg
Per can15 pouches

Energy, focus, and cognitive blend

Zero sugar • Zero nicotine • Made in the USA

Performance pouches

From $8.99 per can

Build your pack

The lineup

Pick a flavor.
Or run all three.

Same 100 mg formula in every can. The only decision is how it tastes. Packs mix freely, three cans minimum.

Summit Mint

Crisp alpine mint. Clean, cooling, sharp.

Get Summit Mint

Wintergreen

Classic wintergreen. Smooth, sweet, familiar.

Get Wintergreen

Peak Berry

Bright mixed berry. Bold, tart, vibrant.

Get Peak Berry

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What's inside

A formula,
not just a jolt.

100 mg Caffeine anhydrous

A fixed dose absorbed through the gum. Most people feel it in about 10 to 15 minutes, not 45.

50 mg Cognizin® citicoline

A branded citicoline studied for attention support. The focus half of the formula.

50 mg L-theanine

Takes the edge off the caffeine curve. Calm lift up, gentle glide down, no jitters.

75% DV Vitamin D, K2 + zinc

Micronutrient support riding along in every pouch, led by 75% DV of vitamin D3.

0 Sugar, calories, nicotine

Zero sugar. Zero calories. Zero nicotine or tobacco, ever. Fifteen pouches per can.

Summit Mint

Crisp alpine mint. Clean, cooling, sharp.

Wintergreen

Classic wintergreen. Smooth, sweet, familiar.

Peak Berry

Bright mixed berry. Bold, tart, vibrant.

Build your pack

Why we exist

Strive exists to keep you at 100%. Sharp, steady, ready for anything. Push further, do more, make the day count. Average was never the plan.

Our story

In his corner

Gregory Rodrigues, professional MMA fighter, lit against a black background

Gregory RodriguesTrains on Strive

Top 10 Middleweight Fighter

The partnership

Paid partnership. Strive compensates Gregory Rodrigues for this endorsement.

Build your pack

One pack.
Your rules.

Mix any flavors from 3 cans and check out on the spot. Volume pricing snaps in automatically, and subscribing takes another 10% off every tier.

Free shipping over $50. Skip or cancel the subscription anytime.

Your pack

Tap a flavor below to drop cans in ↓

3 more cans to checkout

Checkout

15% off

+ free shipping

20% off

Mix any flavors · 3-can minimum

from $8.99/can

Every 4 weeks · cancel anytimeOpen the full builder →

The comparison

Same caffeine.
None of the strings.

A pouch against the cup and the can, attribute by attribute.

Build your pack

Attribute	Striveone pouch	Coffee8 fl oz	Energy8.4 fl oz can
Caffeine	100 mg	~95 mg	80–300 mg
Focus blend	L-theanine + Cognizin®	None	Varies
Onset	10–15 min	20–45 min	20–45 min
Sugar	0 g	Varies	0–60 g
Calories	0	Varies	0–250+
Cost / serving	~$0.54	$3–9	$2–4
Pocket-sized	Yes	No	No
Travel friendly	Yes	No	No

Striveone pouch

Coffee8 fl oz

Energy8.4 fl oz can

Caffeine

100 mg

~95 mg

80–300 mg

Focus blend

L-theanine + Cognizin®

None

Varies

Onset

10–15 min

20–45 min

Sugar

0 g

Varies

0–60 g

Calories

Varies

0–250+

Cost / serving

~$0.54

$3–9

$2–4

Pocket-sized

Travel friendly

Caffeine shown for an 8 fl oz cup; sugar and calories vary with what you add. Energy-drink figures are category ranges, not a specific brand. Individual response varies with overall caffeine intake.

Made right

Tested. Certified.
Nothing to hide.

Made in the USA in a cGMP-certified, NSF-certified, FDA-registered facility.

cGMP
Certified facility
Built to current Good Manufacturing Practice standards.
NSF
Certified facility
NSF certifies the facility, not the product.
FDA
Registered facility
Registered with the U.S. Food and Drug Administration.

Third-party verified

Every batch.
Independently checked.

Every batch is third-party lab tested. Certificate of Analysis available for every flavor — it confirms what's in each batch matches what's on the label.

See our testing & COA

Questions,
answered.

The short versions. The long versions live on the full FAQ.

How fast does a pouch work?

The caffeine absorbs through your gum rather than your stomach, so most people feel it in about 10 to 15 minutes. Park it behind your lip for 20 to 60 minutes.

Is one pouch really like a cup of coffee?

In caffeine, roughly yes: 100 mg, about the same as a standard cup. The difference is the format: no liquid, no brewing, plus L-theanine and Cognizin® for steadier focus.

Is there any nicotine or tobacco?

None, ever. Strive is a caffeine and nootropic pouch: 100 mg caffeine, 50 mg Cognizin® citicoline, 50 mg L-theanine, plus vitamin D3, K2 and zinc. Zero sugar, zero calories.

How many can I have in a day?

Up to 4 pouches per day. Skip it if you are pregnant, nursing, or sensitive to caffeine, and do not chew or swallow the pouch.

How does ordering work?

Packs start at 3 cans and mix flavors freely. Per-can pricing drops at 6 and 9 cans, subscriptions save another 10% on every tier, and shipping is free over $50.

Reviews

Straight from
the source.

4.97 verified reviews, unedited.

“quick note since i didnt snap a pic, the pouch size is honestly the best part. way less bulky than the nicotine ones i used and zero bitterness. steady energy for the morning grind”

Reese A.

Verified Early Tester

5 out of 5 stars.
“been using these instead of my usual pouches and the switch was easy. no bitterness, clean taste and the energy is steady not jittery. good for long drives and early mornings before the coffee kicks in”
Devin K.
Verified Early Tester

5 out of 5 stars.
“i do crossfit and these are perfect during a session, dont have to stop and drink anything. the size is spot on, not bulky at all, and the flavor holds up even when im sweating through a wod”
Alyssa R.
Verified Early Tester

4 out of 5 stars.
“you feel it pretty quick, maybe 10 min and im good. wintergreen tastes great and the flavor lasts. only thing id say is i wish peak berry was a touch stronger but thats just me being picky. still reordering”
Marcus D.
Verified Early Tester

5 out of 5 stars.
“was worried it would be bitter like some of the caffeine stuff ive tried but nope its actually smooth. i use one around 2pm when i hit that wall at work and it gets me through the afternoon no problem”
Priya Nair
Verified Early Tester

5 out of 5 stars.
“came over from nicotine pouches a few months ago and havent looked back. the pouch is smaller so it actually sits comfortable under my lip, some other brands feel like im packing a golf ball. no nicotine and i still g…”
Tyler
Verified Early Tester

5 out of 5 stars.
“honestly the flavor sticks around way longer than i expected, most pouches i tried go flat after like 10 mins. pop one before i lift and im dialed in the whole session. summit mint is my go to now”
Jordan Mitchell
Verified Early Tester

Read all reviews

Keep reading

The summit
is a habit.

Build your pack