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STRIVE
The guide

One pouch. Dialed in.

No spitting, no mess, no learning curve. Feel it in about 10–15 minutes. Here's everything you need to run it right.

The steps

  1. Pouch in.

    Tuck one pouch behind your upper lip, between gum and lip. Slide it side to side until it sits comfortably.

  2. Feel it fast.

    Feel it in about 10–15 minutes. The blend absorbs through your gum, not your stomach.

  3. Keep it in.

    Leave it in place for 20 to 60 minutes. No chewing, no spitting needed.

  4. Cap your day.

    Remove and discard when you're done. Max 4 pouches in 24 hours.

Start with one.

100 mg of caffeine is a real dose. Run a single pouch. Feel it in about 10–15 minutes. See how you feel before reaching for another.

  • Stay under 4 pouches in 24 hours.
  • Keep your last one well clear of bedtime. It’s caffeine.
  • Not for everyone: skip it if you’re under 18, pregnant or nursing, or sensitive to caffeine.

Saliva, yes. The pouch, no.

The saliva is completely fine to swallow. That’s normal. The pouch itself is not meant to be chewed or swallowed. Keep it tucked in place, then remove and throw it away when you’re finished.

Do & don't

Do

  • Place it behind your upper lip
  • Keep it in 20 to 60 minutes
  • Swallow saliva as normal
  • Stay under 4 a day

Don’t

  • Chew or swallow the pouch
  • Sleep with one in
  • Exceed 4 pouches in 24 hours
  • Use it late if caffeine affects your sleep

When to use it

Morning.

Your first lift of the day, in place of coffee. No cup, no crash.

Pre-workout.

Tuck one in 10 to 15 minutes before you train for clean, steady energy.

Study & deep work.

L-theanine keeps the focus calm and locked-in for long sessions.

Common questions

How long do you leave a caffeine pouch in?
Keep a Strive pouch in for 20–60 minutes behind your upper lip, then remove and discard it. Don't sleep with one in.
How long until a caffeine pouch kicks in?
You'll usually feel a Strive pouch in about 10–15 minutes, as the blend absorbs through your gum.
How many caffeine pouches can you use per day?
Use no more than 4 Strive pouches in 24 hours. Each contains 100 mg of caffeine.
Can you swallow the saliva from a caffeine pouch?
Yes, the saliva is fine to swallow. Only the pouch itself should not be chewed or swallowed.
Do you chew or swallow a caffeine pouch?
No. You don't chew or swallow the pouch. Tuck it behind your upper lip, leave it in place, then remove and throw it away when you're done.
Can you sleep with a caffeine pouch in?
No. Remove your pouch after 20–60 minutes and never sleep with one in. It also contains caffeine, which can disrupt sleep.
Where do you put a caffeine pouch?
Place it behind your upper lip, between your gum and lip. You can move it side to side for comfort.
When should you use a caffeine pouch?
Most people use Strive in the morning, before a workout, or during focused work or study, any time you'd reach for coffee or an energy drink.
Can beginners use caffeine pouches?
Yes. Start with a single Strive pouch, give it about 10–15 minutes, and see how you feel before using another. Don't exceed 4 in 24 hours.
Who should not use caffeine pouches?
Strive isn't recommended for anyone under 18, pregnant or nursing, or sensitive to caffeine. Each pouch contains 100 mg of caffeine.

Contains 100 mg of caffeine per pouch. Not recommended for people under 18, pregnant or nursing, or sensitive to caffeine. Do not exceed 4 pouches in 24 hours. Discontinue use if you experience adverse effects. Do not chew or swallow the pouch — choking hazard.

Strive contains no nicotine and no tobacco.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

That's the method. Now run it.